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| Merchant - Premier Program |
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The Merchant Program offers a high impact package of advertising and promotion tied to direct commerce on eBay's site. Considering that eBay is the largest, most powerful marketplace brand in the world, merchant advertisers can extend their web presence and reach by having a Store on eBay. Or, if an merchant wants to have a smaller, more promotional presence, they can have "Listings" of products with fixed prices or an auction format, Listings can be organized around themes, events, special pricing etc. eBay has a proven history to help merchants move product, often that are new to the marketplace or nearing the end of their lifecycle.
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Metrics
- All eBay has 5.9 MM unique visitors per day. 28% of online audiences over a monthly period. 21.6 Ave. Min. Spent/Usage Per Day.
Demographics
- Demographics depend on the targeting selections.
Primary Access Points
- Traffic is driven to stores from a basic package: custom merchandising program, logo placement in premier position in store directory, priority placement in Related Stores listings, Advanced Merchandising on Item Pages. Value added packages for other levels: Home Page ad position, Exit Pop-Ups.
Special Terms and Conditions
- This program does not include any fees associated with the actual creation and operation of a store. All links must be directed to the eBay site. See eBay's Home Page for Seller information on creating Stores and Listings. All fees associated for being a merchant are explained. Assistance for being a merchant is available through eBay from "Assistants" to "PSPs" for full-service and business integration.
- Important Details
Related Links
- Program drives the links. Promotions can come from the Internet, Home Page, Email, Pop Ups on Exit, Banners, Buttons, Widgets. See eBay Stores and category Listings for Links re commerce.
Sales Tip
- This program is currently being tested at eBay to determine the ideal package for the right kind of merchant. AOL can sell a promotional package to a merchant if the merchant is not yet on eBay. AOL should refer the client's interest to eBay for assistance in becoming a merchant. All campaigns MUST take place on eBay, link to eBay, etc. Call your eBay sales representative before presenting to a merchant prospect, as eBay has many established relationships in the marketplace.
Sales Notes and Comments
Post notes, experiences, advice and comments.
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