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| Loyalty |
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The ultimate location for a loyalty program is in the largest marketplace of goods and services in the world. Packaged goods and other customer loyalty marketers get mass-market scale, eBay brand association and excellent cross marketing capabilities.
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Metrics
- All eBay has 5.9 MM unique visitors per day. 28% of online audiences over a monthly period. 21.6 ave. min. spent/usage per day.
Demographics
- These programs are typically promoted on advertiser's site. A media carriage plan takes place on eBay's site, and can have targeting toward demographics, LifeStyles, or eBay category interests.
Primary Access Points
- eBay drives traffic to this program from a variety of areas on the site .
Special Terms and Conditions
- Home Page promo links must go to content/promo/eBay purchasing areas or co-branded mini-site. Lead time to develop a Loyalty program is 6 weeks to 3 months depending on complexity.
- Important Details
Related Links
Sales Tip
- Currently a Loyalty Program is highly customized and integrated program. Therefore ALL proposals should involve an EBAY REPRESENTATIVE to make sure the program will be approved by eBay.
Loyalty Program formats are typically for: points, contests, sweepstakes, rebates and gift with purchases. Early positive results noted from Burger King, running a Loyalty Program with eBay. Commerce engine is provided through a third party, where eBay has an established relationship. Check the target accounts list carefully, as eBay has already initiated some existing business in packaged goods & travel.
Sales Notes and Comments
Post notes, experiences, advice and comments.
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