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High impact program for national advertisers, retailers and direct marketers on eBay to leverage a major event, theme or calendar promotion of interest in a short, specific time frame. From simple sponsorship opportunities to full-blown commerce integration, offering relevant product for bid/purchase. Products can be related to the event or to the advertiser's brand. Possible additional Public Relations for “newsworthy” events or “unique items”. Could be tied in to AOL's calendar as well, as a perfect combination.
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Metrics
- All eBay has 5.9 MM unique visitors per day. 28% of online audiences over a monthly period. 21.6 ave. min. spent/user per day.
Demographics
- Demographics depend on the targeting selections within categories. LifeStyle targeting with an Event is also possible.
Pricing, Inventory, Serving Details and Specifications
Primary Access Points
- Traffic driven for program from various locations on the site as well as the Home Page for the larger package sizes.
Special Terms and Conditions
- Promotional messages can only link to the eBay site. Offsite linking not allowed.
Packages are all preconfigured.
Starter: 468 x 60 Banners Search, 468 x 60 Banners Search, 468 x 60 Banners ROS
Silver: 468 x 60 Banners Search, 468 x 60 Banners Search, 468 x 60 Banners ROS, 100 X 100 Home Page
Gold: 468 x 60 Banners Search, 468 x 60 Banners Search, 468 x 60 Banners ROS, 100 X 100 Home Page
Platinum: 468 x 60 Banners Search, 468 x 60 Banners Search, 468 x 60 Banners ROS, HTML Email, 100 x 100 Home Page, Exit Pop-Up
- Important Details
Related Links
- Mostly from the Home Page, but could be category specific.
Sales Tip
- eBay's marketplace activity reflects users'
interests and is often driven by seasonal or event . Integrate eBay's unique buying-selling themes with an advertiser's campaign, achieving great context and increased interest. Stress eBay's commerce platform as a unique, fun and engaging environment.
Sales Notes and Comments
Post notes, experiences, advice and comments.
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