Jump To:  Advertising by Category Product Launches Events Loyalty Program Merchant Program Lifestyles Charity Movie Promotions Email Programs Home Page Pop Up On Exit Email Active Buyers E Newsletter Sellers E Newsletter Power Sellers Email List Confirm Email Buyers Email Buyers & Sellers Email Daily Status Home Page Text Scroll E-Rewards Keyword Results Cause Marketing PSP Conference Sponsorships ------------------ Back to Advertising Packages   Launch Program Advertisers can launch new products to an audience who are commerce minded, anxious to spend money on the "unique, unusual and exciting". Launch programs create a high impact exposure to a mass audience on a top branded site. This program is ideal for national advertisers, retailers and direct marketers. Promotions occur on eBay's Home Page and Category Pages, linking to product information or bid/purchase options. There is huge value in the additional Public Relations that eBay often receives for major launch promotions with “newsworthy” events with unique items. Metrics Reach eBay's 5.9 MM unique visitors per day, which is 28% of the total online audience over a monthly period. 21.6 ave. min. spent/user per day. Demographics Demographics depend on the targeting selections. Both Category and Lifestyle targeting is available for the ideal product, service or event launch. Pricing, Inventory, Serving Details and Specifications 468 x 60 - Category Listings - 0 total/ 0 avail per month Primary Access Points Traffic driven for program from various locations on the site as well as the Home Page for the larger package sizes. Special Terms and Conditions Promotional messages can only link to the eBay site. Offsite linking not allowed. Packages are all pre-configured. Starter: 468 x 60 Banners Search, 468 x 60 Banners Search, 468 x 60 Banners ROS Silver: 468 x 60 Banners Search, 468 x 60 Banners Search, 468 x 60 Banners ROS, 100 X 100 Home Page Gold: 468 x 60 Banners Search, 468 x 60 Banners Search, 468 x 60 Banners ROS, 100 X 100 Home Page Platinum: 468 x 60 Banners Search, 468 x 60 Banners Search, 468 x 60 Banners ROS, HTML Email, 100 x 100 Home Page, Exit Pop-Up Important Details Related Links Home Page, Category Pages. Sales Tip Sell the program as ideal for launching products due to eBay brand association, extended PR reach and eBay's ability to reach mass audiences quickly. Stress eBay's unique platform as an ideal environment to get early indications on how a new product might be received. There is possible additional PR coverage on unique and unusual offers. Celebrities are sometimes included in signing products. Promoting the product with the ability to buy the first one, or make a bid, becomes an event in itself. Sales Notes and Comments Post notes, experiences, advice and comments. View/Add Notes (0)

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