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| eBay Education Sponsorship |
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Sponsorship of eBay Education is the opportunity to interact with the Community directly, on a one-to-one basis. eBay Live is a forum for eBay and its community members to come together, meet face-to-face, celebrate, share, learn, and have fun. eBay University is a series of seminars and classes that help build user confidence in participating in the eBay marketplace. The PowerSeller Percs Program connects eBay partners who are looking for additional ways to extend their business with PowerSellers who are looking for tangible benefits to help them run their business on eBay.
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Metrics
- eBay Live 2003 is targeted to attract 10,000 plus attendees. eBay University typically draws over 20,000 attendees per year (average 6-700 per event). The PowerSeller Program is 69,000 Sellers strong (majority small businesses) and growing rapidly.
Demographics
- Majority of attendees/ participants are businesses. Majority are aged 18-44 with a household income above $50,000. Average income is $76,000. Other demographics mirror overall eBay user base.
Media Plan Details
Primary Access Points
- eBay Education Marketing campaign will include 660 Million online impressions and 10 Million+ offline impressions. Title Sponsor logo to be included in all marketing materials. Premier Sponsor logo to be included in most marketing materials.
Special Terms and Conditions
- Partner needs to execute presence at eBay Live. Partner needs to provide exclusive offer to PowerSellers to be included in PowerSeller Percs Program.
- Important Details
Sales Tip
- Leverage the fact that eBay Live is akin to a cult-like event. The participants are so passionate about eBay that anything introduced to them by eBay gains immediate value in their eyes. eBay Live is also the only way to interact with such an audience DIRECTLY. On the B2B front, eBay University and PowerSeller Percs provide access to a highly targeted small business audience-- an audience that all the world wants access to and usually can't reach.
SALES TOOLS: Attached below are two tools for your use:
1) Revised Pitch Deck-- All you have to do is insert Partner Name on Slide 1 and Partner Logo on the Master.
2) eBay Live Video-- It's attached in RealMedia format. A Windows Media version is also available.
To save either these documents, right click and choose 'Save Target As'.
Sales Notes and Comments
Post notes, experiences, advice and comments.
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Related Files:
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