| |
| Marketing Email - Active Buyers |
|
Reach millions of eBay's active and engaged in bidding and/or buying on eBay and comfortable with transacting on the Internet.
|
Metrics
- Sent to active eBay buyers.
Approximately 3 MM impressions per month.
These are impressions and not individual names
Demographics
- Gender
0% - Male
0% - Female - Income
0% - less than $25,000
0% - $25,000 - $35,000
0% - $36,000 - $49,000
0% - $50,000 - $75,000
0% - over $75,000 - Age
0% - 18-24
0% - 25-34
0% - 35-50
0% - 51-65
0% - Over 65
Pricing, Inventory, Serving Details and Specifications
Primary Access Points
- Sent to inboxes of eBay users who are active on eBay.
Recepients are Opt-Out.
Special Terms and Conditions
- Promotional messages can only link to the eBay site. Offsite linking not allowed.
- Important Details
Related Links
- Ads are within eBay email, sent to users' inboxes.
Sales Tip
- Stress the impact of reaching users who are active bidders and buyers on the Internet. These people are likely to be comfortable transacting on the web. Click through rates on email products have been respectable but eBay always performs well on back-end conversion ratios. Make sure you cover the fact that these are impressions versus unique names being offered here. eBay brand association and email is a great combination to underline. This person has their wallet out, ready to buy. Great time to promote related products that are also sold on eBay.
Sales Notes and Comments
Post notes, experiences, advice and comments.
|
|
