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| Marketing Email - New User Activation |
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Reach millions new members who have recently signed up to bid and buy on eBay.
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Metrics
- Sent to recently registered members of eBay. Approximately 130,000 per month.
These are impressions and not individual names but the ratio is pretty close to 1:1.
Demographics
- Gender
0% - Male
0% - Female - Income
0% - less than $25,000
0% - $25,000 - $35,000
0% - $36,000 - $49,000
0% - $50,000 - $75,000
0% - over $75,000 - Age
0% - 18-24
0% - 25-34
0% - 35-50
0% - 51-65
0% - Over 65
Pricing, Inventory, Serving Details and Specifications
Primary Access Points
- Sent to inboxes of eBay users who have recently signed up on eBay.
Recepients are Opt-Out.
Special Terms and Conditions
- Promotional messages can only link to the eBay site. Offsite linking not allowed.
- Important Details
Related Links
- Ads are within eBay email, sent to users' inboxes.
Sales Tip
- Stress the impact of users who are possibly new to the idea of buying online and are open to messages for other similar services. Click through rates on email products have been respectable but eBay always performs well on back-end conversion ratios. Make sure you cover that these are impressions versus unique names being offered here. eBay brand association and email is a great combination to underline. This person has their wallet out, ready to buy. Great time to promote related products that are also sold on eBay.
Sales Notes and Comments
Post notes, experiences, advice and comments.
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