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| Movie Promotions |
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Only eBay and AOL can combine to deliver an online audience with critical mass for one or two specific promotional days integrated with promotion or charity auctions of merchandise increasing a buzz and awareness of the launch event.
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Metrics
- The eBay Home Page gets 5.9 MM unique visitors with 7.5 MM ad views per day. This is 28% of online audiences over a monthly period. 21.6 Ave. Min. Spent/Usage Per Day.
Demographics
- 50% Male
50% Female.
For Home Page and total site.
Media Plan Details
Primary Access Points
- Inbound traffic from Internet
Special Terms and Conditions
- Customized programs are developed for contracts with over $50,000 deal value.
Promotions need to click to customized areas within the eBay site. They must also have a FEEDBACK RATING OF 10. All impressions for one day or both days must be selected. Advance of 60 days requested. Promotions must link to the eBay site. Special auction listings for movie products and assistance in setting this up is available.
- Important Details
Sales Tip
- This promotional opportunity combines eBay’s popular and interactive auction experience and the advertisers creative. The opportunity is the combination of both the message (e.g.: selling of a movie) and the selling of auction items. eBay users expect to see and are comfortable with this format increasing understanding and communications. It is also a unique creative offering that the advertisers will find attractive over other media offerings. The more interesting and valuable the auction items from the advertiser are the more powerful the overall program will be to eBay visitors. These auction items can be a small but valuable list of items but available on eBay only.
Sales Notes and Comments
Post notes, experiences, advice and comments.
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