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Charity Program
Auctions are a common fundraising technique for charity and other institutions reliant on public support. Charity auctions allow advertisers to increase their awareness through charity related promotion and also raise funds for their favorite charity. EBay and its auction marketplace not only bring a national audience to these auctions but also higher revenues for the recipients. Create a unique charity "Event" or "Launch" with an associated carriage plan and advertiser products available for bid / purchase - then all proceeds are donated to a charity.
Metrics
  • All eBay has 5.9 MM unique visitors per day. 28% of online audiences over a monthly period. 21.6 ave. min. spent/usage per day.
Demographics
  • Demographics depend on the targeting selections.
Primary Access Points
  • Traffic driven for program from various locations on the site as well as the Home Page for the larger package sizes.
Special Terms and Conditions
  • Promotional messages can only link to the eBay site. Off site linking not allowed. Packages are all pre-configured. Starter: 468 x 60 Banners Search, 468 x 60 Banners Search, 468 x 60 Banners ROS Silver: 468 x 60 Banners Search, 468 x 60 Banners Search, 468 x 60 Banners ROS, 100 X 100 Home Page Gold: 468 x 60 Banners Search, 468 x 60 Banners Search, 468 x 60 Banners ROS, 100 X 100 Home Page Platinum: 468 x 60 Banners Search, 468 x 60 Banners Search, 468 x 60 Banners ROS, HTML Email, 100 x 100 Home Page, Exit Pop-Up
  • Important Details
Sales Tip
  • Fabulous way to gain brand awareness. Charity events are sometime picked up by the press for added media impressions. Celebrities are often involved. eBay has a strong track record for successes in this area.
Sales Notes and Comments
Post notes, experiences, advice and comments.

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